CGIF Brand Story

At the CGIF, we believe that ceramic and glass materials are essential to our daily lives and the future of our world. From the technologies that make our homes and workplaces more efficient and sustainable, to the art and culture that enrich our lives, ceramics and glass play a vital role in shaping the world we live in.

CGIF was founded by the American Ceramic Society (ACerS) in 2014 to advance the education outreach of ACerS. ACerS is a 501(c)(3) non-profit and the home for ceramic and glass professionals. CGIF has a range of programs, including K–12 student and teacher outreach, travel grants, student leadership development, scholarships, and an online Ceramic and Glass Career Center.

CGIF's primary audience is comprised of K–12 educators, students, ACerS members and stakeholders, and industry professionals in the ceramics and glass industry. Find our mission, vision, and values below:

CGIF Mission Statement: The CGIF attracts, inspires, and supports the next generation of ceramic and glass professionals.

CGIF Vision Statement: The CGIF will be the global leader in igniting student interest in ceramic and glass careers to help solve grand challenges facing humanity.

CGIF Value Statement:

  • Accountability – Our volunteer leaders and staff take their roles seriously and operate in ways that are open, responsible, and ethical.
  • Excellence – We value and reward scientific, industrial, artistic, and educational achievement.
  • Inclusion – We commit to the fair and equitable treatment of all regardless of race, ethnicity, gender, gender identity, sexual orientation, and any other basis.
  • Service – We commit to serve donors, institutions, grant recipients, and program participants with fairness, integrity, and openness in all that we do.
  • Collaboration – We value collaboration with industry partners to help fill the worldwide ceramic and glass talent pipeline.
  • Awareness – We commit to provide crucial resources, programs, and outreach activities that introduce ceramic and glass science to students and educators around the world.

Logo

CGIF circular logo with orange and blue name text

CGIF has a new look in 2024! The new CGIF logo demonstrates the Foundation’s evolution and commitment to the ceramic and glass materials science community. Central to the design is a distinctive flame, representing the transformative power of high temperatures essential to the field, coupled with a gear symbolizing the industry it serves. The logo captures the essence of the CGIF’s science and technology focus through these industry motifs. This dynamic visual identity will be used alongside the existing word mark, offering flexibility and reinforcing the Foundation’s strong presence.

Typography and Font Guidelines

The CGIF uses the font "Manrope." Occasionally, we branch outside of these fonts if the design warrants a more on-theme, exciting font. When in doubt, feel free to stick to the fonts listed.

CGIF dark blue is typically the only color we use for text besides black or white, and we often use it for headers, as you can see on this webpage.

Color Palette

#FF9B39

#0079B4

#004466

#67737A

#F4F7F9

#FFFFFF

CGIF Brand Voice

In terms of the CGIF's brand voice, aim to stay consistent in language when distributing or posting something from the Foundation. Remember, our audience is K–12 educators, students, ACerS members and stakeholders, and industry professionals in the ceramics and glass industry, so we want to keep our language professional, friendly, and easy to follow.

Some adjectives to describe the CGIF overall include: educational, inspirational, inclusive, enthusiastic, and professional.

CGIF Inappropriate Brand Voice

  • Don't... use casual abbreviations like LOL or OMG when posting or speaking publicly on behalf of CGIF
  • Don't... forget to spell out what the CGIF stands for on first reference
  • Don't... forget who your audience is and what will actively engage them
  • Don't... be offensive, passive aggressive, or inappropriate when speaking on behalf of CGIF

CGIF Appropriate Brand Voice

  • Do... stay consistent with the language of whatever platform you are writing for
  • Do... encourage giving when appropriate
  • Do... emphasize the impact of the Foundation when appropriate